Critical perspectives on "media 2.0"

Are there any distinct 'media institutions' in the era of convergence? You can now share music on facebook on, download music for free and watch videos on YouTube. Now the questions is, is there such a thing as 'audience' in this postmodern 'we media' age?

• University of Westminster said they would no longer offer degrees in media studies. They will offer them but they will be more specialist - this come from the idea that media is no longer a subject that can be taught in such a broad way, it is too fluid, too complex and too different.
• Websites like Facebook, Myspace and YouTube have been labeled 'web 2.0'.
• People don't get represented by the media anymore, instead they make their own media and share it with the world.
• Media students need to move away from the 'media 1.0' way of doing things and do things creatively such as facebook and myspace.

Media 2.0 will be more about people and less about the media. With people writing in the form of blogs it looks specifically at 'citizen journalism' meaning web 2.0 enables ordinary people to participate in politics and the news.
But in 10 years time?

Playback - using websites such as YouTube to reach ambitions and goals by posting videos.
Britney 2.0 - that idea that Britney spears has ceased to be considered a human being by the public and now is understood primarily as a 'news commodity'.
Fan culture - sharing stuff online, and fans can upload their own versions of material within hours of the official broadcast.
Tardisodes - institutions such as the BBC offering tardisodes which, like podcasts can be accessed through subscriptions and viewed on a mobile.
Club penguins - an online world where you can live as a penguin. networking with other penguins, getting jobs and taking part in activities.

• How can you be a media 2.0 student?:
  Guantlett argues that media can create an image of identity.
• life is complex, culture is complex and so is media studies - or whatever they decide to call in in the future.